Christine
Welsh-Tiggeloven

VP EXPERIENCE

I believe great design brings clarity to complexity, creates experiences that matter, & still leaves space for curiosity, & fun.

Hello 👋

I'm Chrissy Welsh, a VP and Experience Design leader, speaker, and mentor with an Executive MBA. I help companies turn complex ideas into digital experiences that people love and businesses grow from.

RESUME

PORTFOLIO

I lead teams at the intersection of AI, fintech, health tech, and digital product innovation. My work spans strategy through to delivery, from shaping product vision & design systems to leading teams, aligning stakeholders & bringing ideas to life through research, prototyping and testing.

Professional Expertise

To succeed in design, you need creativity, adaptability, & a constant curiosity to explore tools, techniques, & technologies. But great design leadership requires more. It demands the ability to grow beyond your craft, strengthening skills in communication, collaboration, and problem solving to guide teams and turn ideas into meaningful outcomes.

Design Craft

I have honed my craft through a combination of education, experience, and a passion for creating meaningful experiences. My skillset includes Figma Make, Adobe Suite, Claude Code, service design, UX design, wireframing, and working collaboratively with clients, teams, and emerging AI-enabled design tools.

Leadership

I lead by example and take a collaborative approach that encourages openness, curiosity, and creativity. I focus on driving team productivity while building a positive and supportive environment. My leadership style includes clear goals, regular coaching, and embracing AI to amplify team capability.

Data & Insights

I use data and AI-assisted insights to inform business decisions and drive meaningful outcomes. I translate insights for stakeholders, enabling cross functional collaboration and better decision making. Testing results, analytics, and research continuously shape design and experience outcomes.

Culture & Teams

My philosophy on building strong teams centres on collaboration, empathy, and growth. By empowering people to develop their skills, including new capabilities in AI and emerging technologies, teams become resilient, adaptable, and able to solve complex challenges together.

Product Innovation

My experience includes working with cross functional teams to develop and launch products from ideation to market. My approach combines deep customer insight with emerging technologies such as AI. I am skilled in product thinking, ideation, prototyping, testing, and delivery. With a love for post launch metrics.

Product Ownership

My approach centres on customer focus, continuous improvement, and strategic alignment. I ensure product goals support company strategy while considering emerging technologies such as AI. This requires a deep understanding of business objectives, user needs, and the competitive landscape. The 3 lens approach.